Last updated 19 October 2026
This policy explains what personal data we collect when you use prolisto.com, why we collect it, and what you can do about it. It covers this website. If you use the Prolisto app, the terms you accept when you sign up also apply.
Who we are
Prolisto Ltd is the controller of your personal data. We are a company registered in Scotland, company number SC878108.
- Registered office: 77 Ochiltree, Dunblane, FK15 0DQ, United Kingdom
- Trading address: 68 Underwood Road, Paisley, PA3 1QZ, United Kingdom
- Email: info [at] prolisto.com
We are registered with the Information Commissioner's Office (ICO) under number ZC233446.
What we collect and why
We only collect what we need for each purpose below. Under UK data protection law we must have a legal reason (a "lawful basis") for each one, so we list it too.
| What you do | What we collect | Why | Lawful basis |
|---|---|---|---|
| Fill in the contact form or email us | Name, email, phone (optional), company, your message | To answer you | Legitimate interests (replying to people who contact us) |
| Ask for a demo or a call back | Name, email or phone, company, what you sell and where, preferred time, and your approximate location (city and country, worked out from your connection) | To arrange and hold the demo | Steps you ask for before a contract |
| Book a meeting in our calendar | Name, email, the time you choose and anything you add to the booking | To schedule the meeting | Steps you ask for before a contract |
| Sign up to our newsletter, or tick the newsletter box on one of our forms | Email, and name if you give it. When you open our emails and which links you click | To send you product news and selling tips, and to see which emails and topics are useful so we can make them better | Consent: the box you tick covers both the emails and the open and click tracking. Unsubscribe at any time from any email, or ask us to stop the tracking and keep the emails |
| Start a free trial | Name, email, phone, company, marketplaces, country | To create your account and help you get started | Contract |
| Browse the site (all visitors) | IP address, browser and device details, pages requested | To deliver the site, keep it secure and stop spam and attacks | Legitimate interests (running a secure website) |
| Browse the site, if you accept analytics cookies | Pages viewed, clicks, scrolling, rough location (city or country), device type, a random visitor ID | To see how the site is used and test changes (A/B tests) | Consent |
If you are a customer, we may also use your email to tell you about similar Prolisto products. We do this under legitimate interests, and every email lets you opt out.
We don't sell your personal data, and we don't make decisions about you based solely on automated processing.
We have no access to Amazon customer data through this website. How the Prolisto app handles marketplace data is described in our Amazon data protection policy.
Cookies
We use cookies for the site to work and, only if you agree, for analytics and A/B testing. Our cookie policy lists every cookie, and you can change your choice at any time with the "Cookie settings" link at the bottom of every page.
Who we share it with
We use trusted providers to run the website and our business. They can only use your data to provide their service to us.
- Cloudflare hosts the website and protects it against attacks and spam.
- Google (Tag Manager and Analytics) for site analytics, only with your consent.
- GrowthBook for A/B tests, only with your consent.
- Microsoft for email, calendar and meeting bookings.
- Sinch Mailjet sends our newsletter, keeps the subscriber list, records email opens and link clicks for subscribers who agreed to it, and delivers messages from our website forms to our team.
We may also share data with professional advisers (such as accountants and lawyers), with a buyer if the business is sold, or with authorities where the law requires it.
International transfers
Mailjet stores data in the EU, which UK law treats as giving adequate protection. Some other providers store or access data in the United States. When they do, the transfer is covered by the UK-US Data Bridge or by the UK International Data Transfer Addendum to the EU Standard Contractual Clauses. Email us if you want a copy of the safeguards.
How long we keep it
- Contact and demo requests: 2 years after our last contact with you
- Newsletter, including email opens and clicks: until you unsubscribe
- Trial and customer accounts: for the life of the account, then up to 6 years for tax and accounting records
- Analytics data: 14 months
- Security logs: up to 30 days
After that we delete or anonymise it.
Your rights
You have the right to:
- get a copy of the personal data we hold about you
- have it corrected if it is wrong
- have it deleted
- restrict how we use it
- object to us using it, including for direct marketing
- receive it in a format you can take elsewhere
- withdraw consent at any time, without affecting what we did before
To use any of these, email info [at] prolisto.com. We'll reply within one month. It's free, though we may ask you to confirm your identity first.
If you're not happy with how we handle your data, please tell us so we can try to fix it. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Security
Data is sent to and from the site over an encrypted connection (HTTPS). Access to personal data is limited to the people who need it, and our providers are chosen for their security standards. No system is perfectly secure, so if we ever have a breach that puts you at risk, we'll tell you and the ICO as the law requires.
Children
Prolisto is a tool for businesses. The website is not aimed at children and we don't knowingly collect data from anyone under 18.
Changes to this policy
When we change this policy we'll update the date at the top. If a change is significant, we'll tell customers by email.