Skip to content

Free tool

Free Amazon profit calculator

Work out your Amazon margin before you list, in pounds, with all the fees included.

Your numbers

Enter costs without VAT. The result updates as you type.

VAT
Sale and product
Amazon fees

Referral fees depend on the category. Check your own rates in Seller Central.

Postage and packaging

For orders you send yourself. With FBA, put the FBA fee in "Other Amazon fees" and leave postage at 0.

Your time

What it costs you in time to list and pack one item. Leave at 0 if you would rather not count it.

Your profit per sale

£4.99

20.0% margin, before income tax

Customer pays
£29.99
VAT on the sale
£5.00
Revenue without VAT
£24.99
Product cost
£10.00
Amazon referral and closing fees
£4.50
Other Amazon fees
£0.00
Postage
£3.50
Packaging materials
£0.50
Packing labour
£1.00
Listing creation labour
£0.50
Total costs
£20.00
VAT you can reclaim on costs
£3.70
VAT to pay HMRC
£1.30

Cash you pay out for this sale£23.70

List it with Prolisto for free

Free plan. No credit card needed.

An estimate to help you price, not tax advice. Amazon changes its fees from time to time, so check your current rates.

Automate it

Pricing more than a few items?

Working out each price by hand stops being practical after a few dozen listings. Prolisto's repricer keeps every Amazon listing inside the margins you set.

  • Repricer every 24 hours
  • Unlimited pricing strategies
  • No credit card needed

Amazon's fees add up quickly, and it's easy to price something that looks fine but loses money. This calculator is built for UK sellers and works in pounds.

Put in the selling price and it takes off the referral fee %, the closing fee, postage, the cost of the product and the labour cost of creating the listing. You get a profit figure and a profit percentage, so you can compare products quickly and drop the ones that won't pay.

For a walk-through of the numbers, see our Amazon profit calculator guide for the UK.

When you've got more than a few items

Prolisto's automated pricing keeps every Amazon listing inside the margins you set, so you're not recalculating by hand.

For bloggers and communities

Add this Amazon profit calculator to your website

Run a blog, a seller forum or a course? Put the Amazon profit calculator on your own page for your readers. It's free, has no ads, and sets no cookies on your site.

  • Paste the code where you want the tool to appear.
  • It fits your page width and grows to fit its content.
  • Please keep the credit line under it, so readers know where it's from.
See how it looks

Embed code

On WordPress, add a Custom HTML block and paste it there. If your site doesn't allow scripts, leave out the last line: the tool still works, at a fixed height.

Try Prolisto for free

Book a short call, connect your channels, and see how much of your week it gives back.

  • Free trial
  • No credit card required